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Most natural deodorants contain a high percentage of baking soda, which can create major skin irritations. So founders Gwen & Chris came up with something gentle, nourishing, but extremely effective at keeping odors away. They tested many versions of the formula out on sweaty summer runs. Friends took the deodorant to hot and humid destinations to see if it would really last in the heat…and it did! Hola deodorants are formulated with high quality ingredients and are for all skin types even sensitive skin. Cruelty free and eco-friendly (glass jar).